From this newfangled material the other day, Macron at the G7 Summit in Biarritz presented the participants with a watch.

Judging by the prices of shoes at the Central Department Store and the level of gift – in the literal sense of the president – recycling plastic from the ocean is expensive today.

At TsUM, F_WD brand textile and rubber shoes can be bought online today: boots for 21,150 rubles, and boots for 25,250.

The designer of the F_WD brand is Virgil Ablo, founder of the Off-White brand and art director of the Louis Vuitton men’s clothing line. This year, he launched the F_WD brand, whose ideology is based on waste recycling. The brand’s tagline is Be a part of the solution – “Be a part of the solution.” Indeed, everyone so often talks about a conscious attitude to natural resources, about the recycling of garbage, but when it comes to fashion trends and especially shoes, the same leather and fur are used. In the world, maybe it’s already not so, but our mods no, no, and boast of new crocodile ankle boots, or a message will appear in the news that a Muscovite has stolen a Birkin bag from green python from a car in Moscow. Everyone is more or less accustomed to artificial leather in clothes, but more difficult with shoes: the foot in artificial materials does not breathe. The description of the model on the TSUM website says that the lining and insole are made of 100% textile: there is a chance that the shoes will be not only environmentally friendly in every sense, but also comfortable to wear.

They promise to start offline sales on September 3 during Vogue Fashion’s Night Out.