Procter & Gamble (P & G) has announced that the two organizations combined with the processing of organic waste, TerraCycle American and French SUEZ to develop and produce recyclable packaging for shampoo Head & Shoulders. The new bottle, the assurance of participants in the project, will consist of 25% recycled plastic collected on the beaches. Representatives of the company told the annual World Economic Forum in Davos.

The first 150 thousand. Bottles will be available in the summer in France. This will be the world’s largest campaign for the production of processed packaging for shampoo, made from collected plastic. P & G plans a similar manner to produce packaging and other means of hair care products. The corporation promises to produce up to half a billion bottles of 2018.
The company believes that packaging Recycled attract consumers and encourage other manufacturers on the market. “The leader of sales in the market for hair shampoos should set an example of environmentally friendly innovations We know that we were followed by the entire industry.”, – Said Lisa Jennings, director of brand Head & Shoulders.

The New Economics of plastics

P & G actively supports aimed at the transition to lead free production “The New Economy of plastics”, developed by experts of the World Economic Forum (WEF) in conjunction with the Ellen MacArthur Foundation. The company uses recycled plastic in packaging for over 25 years. Three-layer packaging in US Tide powder has to consist of 25% recycled material.

In 2010, the company has developed a strategy that identified the main objectives for the next ten years: to recycle 90% of packaging, reduce the production of packaging materials by 20%, double the proportion of recycled rubber in the composition of plastic packaging. In addition, the company controls waste collection.

Packaging is 26% of the world volume of plastic. Disposable plastic containers causes the greatest damage to the environment, as it accumulates in the environment, contributing to soil degradation and increased greenhouse gas emissions. The total environmental damage from the use of plastic packaging, UNESCO estimated to reach $ 40 billion. The companies-producers lose on creating single product $ 80-120 billion each year

At the same time, according to the report, announced in the first days of the WEF-2017, up to 50% of the packaging can be profitably recycled. To do this, companies need to modernize all stages of the production and use of plastic packaging according to the standards of the cyclic economy.
Experts draw attention to the need to change the design of packaging. For example, experts believe it necessary to review the materials, dimensions and product formats. They also note the importance of monitoring the system of collection and sorting of products after use.
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